This wild and wodnerful piece of kit is not for the faint of heart or the sheepish and shy. If you want to announce yourself and quite genuinely stand out from the crowd- or just cleverly advertise your wares - this might be for you. A simple app allows you to customise your own text and graphics or just go easy and select from a range of pre-made designs. It's a spacious enough backpack and the tech for the lights is surprisingly minimal so doesnt make it any haravier really than a regular backpack
